# Google Chrome branded builds By default, chromium will build with the open source chromium assets and branding (`is_chrome_branded = false` in [GN args](https://www.chromium.org/developers/gn-build-configuration), see also [Chrome vs. Chromium](chromium_browser_vs_google_chrome.md)). The main reason for this is that the Google Chrome logo and related assets is a trademark which we don't want to release under Chromium's open source license. Therefore, if you want to add a trademarked resource, check it into the internal repository, and pick a resource based on the branding (`is_chrome_branded` in GN, `#if BUILDFLAG(GOOGLE_CHROME_BRANDING)` in cpp). If possible, check an open source version into Chromium, so the feature continues to work as expected in the open source build. E.g. [`//components/resources/default_100_percent/chromium`](../components/resources/default_100_percent/chromium) vs [`//components/resources/default_100_percent/google_chrome`](https://chrome-internal.googlesource.com/chrome/components/default_100_percent/google_chrome/). For strings, it’s ok to check them into the open source repository, but make sure that you refer to the correct product, i.e., check in a version of the string that says “Google Chrome” and a version that says “Chromium”. E.g. [`//chrome/app/chromium_strings.grd`](../chrome/app/chromium_strings.grd) vs [`//chrome/app/google_chrome_strings.grd`](../chrome/app/google_chrome_strings.grd).